Rise up Series - Toast Ale
RISE UP SERIES
We’re excited to introduce Rise up, a new campaign by Toast ale to raise awareness of our broken food system and celebrate ways to fix it for people and the planet. They will be offering a series of limited-edition beers to tell the story, and you'll be able to order them on draught right here!
They’ll be released sequentially as a countdown to COP26, with the first
- their Divine Chocolate Stout - launching on Friday 27th November (which makes for a great Black Friday antidote and xmas gift!).
About The Series
Food production is the biggest impact humans have on the planet. It’s the biggest driver of deforestation, use of freshwater, source of greenhouse gas emissions, and cause of the mass extinction of species that we are witnessing. Yet one-third of all food is wasted - 1.3 billion tons per year. Toast’s mission is to change this.
For Rise Up, Toast will release a series of limited-edition beers brewed in collaboration with fellow B Corp brands Divine Chocolate, teapigs, Hobbs House Bakery, Oddbox, Rebel Kitchen, Rubies in the Rubble and Cafe Direct.
The beers will be released sequentially as a countdown to COP26, the UN Climate Change Conference of Parties being held in Glasgow in November 2021. Each beer will highlight different elements of the ecological crisis , and the systemic change needed to the food system to tackle climate change and biodiversity loss.
All profits from the beers will go to the environmental charity Feedback to support their campaigning work on food systems in the lead up to COP26.
Toast brews planet-saving beer using surplus fresh bread. This prevents food waste, and reduces the demand for malted barley, and thereby the demand for land, water and energy. Toast open sources a recipe for home brewers and collaborates with breweries all over the world to scale its impact. All its profits go to charities fixing the food system. Toast is a social enterprise and the first UK brewery to become a B Corp.
Feedback is a campaign group working to regenerate nature by transforming our food system. Founded in 2013, the charity combines hard-hitting investigative research, mass public participation feasts, and on the ground pilots for a better food system. By challenging power, catalysing action and empowering people to achieve positive change, Feedback has put food issues, in particular waste, at the very top of the business and policy agendas.
The first beer will be released on 27th November